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February Class Calendar

Republic Title is pleased to offer a variety of continuing education classes for our customers. Join us in January for classes including:

RPR Mobile Rapid Rundown
Whether you’re scanning the MLS for the freshest listings, digging up off-market gems, or dishing out rapid-fire answers on property histories, valuations, and neighborhood schooling, RPR® Mobile has your back. This course is your ticket to mastering RPR’s® mobile application in the real-world hustle of property dealing.
February 6th
10:00 am – 11:00 am
Zoom

Maximize Productivity with ChatGPT
Teaching real estate agents to use ChatGPT can improve their overall effectiveness and efficiency in serving clients. Come to this class to learn the many ways ChatGPT can help you create better listing descriptions, social media posts, scripts for videos & blogs, ad copy and so much more.
February 7th
11:00 am – 12:00 pm
Republic Title Southlake Office

Death, Divorce & Real Estate
Join us to learn important laws surrounding death and divorce such as separation, homestead issues, community property and probate.
February 7th
12:00 pm – 1:00 pm
Republic Title Frisco Office

Home Surveillance – Legal Issues
Join us for this class which focuses on the specifics of home surveillance and potential legal issues that arise from unlawful recordings of video or audio or both when an agent is showing a house or listing a house.
February 13th
10:00 am – 11:00 am
Zoom

Top Ten Contract Addenda
Join us to review 10 of the most commonly utilized TREC contract addenda including Third Party Financing Addendum, Addendum for Backup Contract and more. APPROVED TREC CONTRACT COURSE
February 13th
10:00 am – 11:00 am
Republic Title Preston Legacy Office

What to Expect from a Home Inspection
1. What an inspector does and does not inspect
2. Common defects or safety issues found in the home
3. How to prepare your clients for the home inspection
4. Limitations for a home inspection
5. Optional services that are offered
February 14th
12:00 pm – 1:00 pm
Republic Title Uptown Office

The Prospecting Game
If we are not prospecting we are dying and having a traceable, systematic approach to it will help organize and elevate your business. In this class, Shaun Neidigh, VP/Business Development will discuss an 8-week, step by step program and best practices that will surely elevate you to new heights in your business.
February 15th
10:00 am – 11:00 am
Republic Title Prosper Office

Backup, Contingent & Multiple Offers
APPROVED TREC CONTRACT COURSE
This class will prepare licensees to handle the unique aspects of backup, contingent and multiple offer transactions by reviewing pertinent TREC addenda along with critical dates and deadlines.
February 20th
10:00 am – 11:00 am
Zoom

Instagram Reels for Real Estate Agents
If you’re looking to connect with more buyers and sellers while growing your brand, then Instagram Reels could be for you. Reels is a powerful way to cast a larger net to grow your followers and to showcase your listings to a wider audience. In this course you will learn the quick and easy steps to create a reel and given examples of content ideas so you can get started today.
February 21st
2:00 pm – 3:00 pm
Republic Title Frisco Office

Free Tools to Supercharge Your Marketing
Check out our curated list of the real estate marketing resources you can start using today to supercharge all your marketing efforts, without emptying your bank account.
February 22nd
10:00 am – 11:00 am
Zoom

8 Ways to Elevate Your Business with Video
Video is changing the game in the world of real estate and if you are not careful you will be left behind. Having a simple yet effective video campaign to engage your sphere and reach new targets allows you as a realtor to concentrate on more revenue-producing activity. In this class with Shaun Neidigh, VP/Business Development we will explore 8 ways/topics that will add value to you and your business for the coming year.
February 22nd
10:00 am – 11:00 am
Republic Title Prosper

Maximize Productivity with ChatGPT
Teaching real estate agents to use ChatGPT can improve their overall effectiveness and efficiency in serving clients. Come to this class to learn the many ways ChatGPT can help you create better listing descriptions, social media posts, scripts for videos & blogs, ad copy and so much more.
February 27th
10:00 am – 11:00 am
Republic Title Preston Legacy Office

Escape Hatches for Buyers
APPROVED TREC CONTRACT COURSE
In this class licensees will become familiar with specific conditions & contingencies within the contract and related addenda that, if not adhered to, could result in a Buyer’s valid termination of the contract.
February 28th
10:00 am – 11:00 am
Republic Title Preston Uptown Office

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January Class Calendar

Republic Title is pleased to offer a variety of continuing education classes for our customers. Join us in January for classes including:

Maximize Productivity with ChatGPT
Teaching real estate agents to use ChatGPT can improve their overall effectiveness and efficiency in serving clients. Come to this class to learn the many ways ChatGPT can help you create better listing descriptions, social media posts, scripts for videos & blogs, ad copy and so much more.
January 9th
10:00 am – 11:00 am
Zoom

Escape Hatches for Buyers
In this class licensees will become familiar with specific conditions & contingencies within the contract and related addenda that, if not adhered to, could result in a Buyer’s valid termination of the contract.
January 10th
10:00 am – 11:00 am
Zoom

Selling Out of An Estate
Join us to learn the requirements for selling real estate if title is held by an estate or there has been a death of a seller.
January 17th
10:00 am – 11:00 am
Zoom

Elevate Your Marketing Magic using RPR
Are you ready to transform your real estate marketing game and captivate your audience like never before? In this cutting-edge course, we reveal the true power of RPR®’s (REALTORS PROPERTY RESOURCE ®) marketing resources and AI-driven features that lie beneath the surface. Discover how to harness market trends and data insights to craft captivating social media videos and graphics that command attention.
January 18th
12:00 pm – 2:00 pm
Republic Title Southlake Office

Escape Hatches for Buyers
In this class licensees will become familiar with specific conditions & contingencies within the contract and related addenda that, if not adhered to, could result in a Buyer’s valid termination of the contract.
January 23rd
10:00 am – 11:00 am
Republic Title Preston Legacy Office

A Realtor’s Circus: Preparing for the Greatest 2024 on Earth
Realtors, are you struggling to stay organized, be creative, and find consistent success in this circus known as real estate? If so, then step right up and get your ticket to a fun, whimsical, and wild circus adventure with Lisa Johnson Juden as your master ringleader. With 23 years of experience as a Realtor, Lisa shares with you her secrets to fostering creativity, igniting inspiration, and reaching your greatest goals in today’s real estate marketplace.
January 23rd
2:00 pm – 3:00 pm
Republic Title Frisco Office

Title Commitment 101
This class focuses on understanding the groundwork done in creating the Title Commitment, what agents should look for and what questions to ask. We will provide licensees with a basic understanding of crucial documents and the role they play enabling them to detect potential problems.
January 24th
10:00 am – 11:00 am
Republic Title Uptown Office

Maximize Productivity with ChatGPT
Teaching real estate agents to use ChatGPT can improve their overall effectiveness and efficiency in serving clients. Come to this class to learn the many ways ChatGPT can help you create better listing descriptions, social media posts, scripts for videos & blogs, ad copy and so much more.
January 24th
2:00 pm – 3:00 pm
Republic Title Frisco Office

Unlocking High Performance: The Playbook to Navigating Tough Times and Transition
By the end of your time with Anthony, you will learn how to develop a winning mindset, implement habits that create higher standards, and set goals that motivate and challenge you to reach your definition of high performance.
January 31st
10:00 am – 11:00 am
Republic Title Frisco Office

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November Class Calendar

Republic Title is pleased to offer a variety of continuing education classes for our customers. Join us in November for classes including:

TREC Legal Update II
Legal Update II covers a host of topics that TREC has deemed critical for all licensees to be familiar with, including fiduciary and ethical duties of the agent, guidance on dealing with water and mineral rights, and important updates to tax laws and rules.
November 1st
9:30 am – 1:30 pm
Republic Title Uptown

DFW Stats and Trends at Your Fingertips
Successful agents know their local markets. Whether used in a casual meeting, a listing presentation or on social media, knowing how to produce market reports is essential. Join us to learn how to generate current and relevant monthly/annual stats using all the tools available to you through NTREIS.
November 1st
12:00 pm – 1:00 pm
Republic Title Frisco

Death, Divorce & Real Estate
Join us to learn important laws surrounding death and divorce such as separation, homestead issues, community property and probate.
November 2nd
10:00 am – 11:00 am
Republic Title Preston Legacy

Economic Update
Join Republic Title and Prime Lending for an Economic Forecast where we will discuss how mortgage rates are set and where they are going, how the Fed’s actions affect mortgage rates, the National/Texas/Dallas County Real Estate Market and Economic Trends.
Instructor: Dawn Robinson | SVP Lone Star Regional Manager
*No CE provided, for informational purposes only*
Breakfast will be provided
November 2nd
10:00 am – 11:00 am
Republic Title Park Cities

Escape Hatches for Buyers
In this class licensees will become familiar with specific conditions & contingencies within the contract and related addenda that, if not adhered to, could result in a Buyer’s valid termination of the contract.
November 2nd
12:00 pm – 1:00 pm
1129 Melrose, Richardson

New Forms Editor-zipForm®
The new forms editor in zipForm® introduces several intelligent and intuitive features, giving agents and brokers everything they need to prepare and send forms faster than ever. With a new and improved workspace, you can autofill forms, fill out multiple forms at once, mark up documents, add personalized clauses and quickly add signers and property information.
November 7th
10:00 am – 11:00 am
Zoom

Developing Your Referral Playbook
Developing a business based on referrals is not just important, but mandatory for a successful career in real estate. Shaun Neidigh, VP/Business Development walks you through a seven-part guide designed to ignite ideas and help you build a solid foundation of best practices and habits for generating business referrals.
November 7th
10:00 am – 11:00 am
Republic Title Prosper

Selling Out of An Estate
Join us to learn the requirements for selling real estate if title is held by an estate or there has been a death of a seller.
November 7th
12:00 pm – 1:00 pm
The Lakes at Castle Hills

Survey Issues
Join us for this class intended to help licensees understand surveys and the applicable paragraphs in the TREC 1-4 Family Residential Contract and prepare them for any potential survey issues that may arise.
November 7th
2:00 pm – 3:00 pm
Republic Title Plano-Allen

Hit the Road with the MLS-Touch App
Deals are made on the road. MLS Touch is the most advanced Mobile MLS app for agents! Come to this class to learn how to use this tool like a pro from the first time you log in. Seamless integration with Matrix, OneHome Portal, Realist Tax and more. Set up your own branded app to share with clients and on social media.
November 8th
10:00 am – 11:00 am
Republic Title Uptown

Survey Issues
Join us for this class intended to help licensees understand surveys and the applicable paragraphs in the TREC 1-4 Family Residential Contract and prepare them for any potential survey issues that may arise.
November 8th
10:00 am – 11:00 am
Zoom

Digital Dealmaking Using zipForm®
Explore the extensive features of this platform, which allows real estate professionals to create digital transaction files accurately, input contract details, attach necessary documents, and smoothly manage electronic signatures from every stakeholder involved in a property transaction. All these functionalities pertain to Lone Wolf Transactions, zipForm Edition (formerly known as zipForm® Plus).
November 14th
10:00 am – 12:00 pm
Republic Title Preston Legacy

Backup, Contingent & Multiple Offers
This class will prepare licensees to handle the unique aspects of backup, contingent and multiple offer transactions by reviewing pertinent TREC addenda along with critical dates and deadlines.
November 14th
10:00 am – 11:00 am
Zoom

Survey Issues
Join us for this class intended to help licensees understand surveys and the applicable paragraphs in the TREC 1-4 Family Residential Contract and prepare them for any potential survey issues that may arise.
November 15th
11:00 am – 12:00 pm
4521 Aubrey Pkwy, Aubrey

Elevate Your Marketing Magic Using RPR
Are you ready to transform your real estate marketing game and captivate your audience like never before? In this cutting-edge course, we reveal the true power of RPR®’s (REALTORS PROPERTY RESOURCE ®) marketing resources and AI-driven features that lie beneath the surface. Discover how to harness market trends and data insights to craft captivating social media videos and graphics that command attention.
November 16th
10:00 am – 12:00 pm
Zoom

Free Tools to Supercharge Your Marketing
Check out our curated list of the real estate marketing resources you can start using today to supercharge all your marketing efforts, without emptying your bank account.
November 29th
12:00 pm – 1:00 pm
Republic Title Prosper (Lunch will be provided)

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October Class Calendar

Republic Title is pleased to offer a variety of continuing education classes for our customers. Join us in October for classes including:

Death, Divorce & Real Estate
Join us to learn important laws surrounding death and divorce such as separation, homestead issues, community property and probate.
October 3rd
10:00 am – 11:00 am
White Rock North

You Are The Brand
The 5 step blueprint to attract more clients, make more money, and stand out in the crowd!
October 4th
11:00 am – 12:00 pm
Republic Title Frisco

Selling Out of An Estate
Join us to learn the requirements for selling real estate if title is held by an estate or there has been a death of a seller.
October 5th
10:00 am – 11:00 am
Republic Title Preston Legacy

Top Ten Contract Addenda
Join us to review 10 of the most commonly utilized TREC contract addenda including Third Party Financing Addendum, Addendum for Backup Contract and more. APPROVED TREC CONTRACT COURSE
October 11th
10:00 am – 11:00 am
Zoom

Seller Boost Program
Let’s Make Homes Affordable Again!
Help Sellers move their listings quicker all the while helping Buyers afford the home of their Dreams in a proven, cost-effective, systematic process.
October 11th
12:00 pm – 1:00 pm
Republic Title Prosper

Minerals 101
Join us for an overview of what minerals are, what rights & ownerships and uses & restrictions are associated with them, and their impact on title. Understanding these things is crucial to the success of these types of real estate transactions and could help prevent potential lawsuits.
October 17th
10:00 am – 11:00 am
Zoom

Digital Delivery with DocuSign
DocuSign® makes it easy to streamline your business and go paperless. This hands-on class covers the basics of DocuSign®, showing you how to easily sign and send documents from anywhere.
October 17th
10:00 am – 12:00 pm
Republic Title Preston Legacy

Survey Issues
Join us for this class intended to help licensees understand surveys and the applicable paragraphs in the TREC 1-4 Family Residential Contract and prepare them for any potential survey issues that may arise.
October 17th
2:00 pm – 3:00 pm
Republic Title Frisco

TREC Legal Update 1
Material mandated by TREC: Legal Update I covers various topics related to changes in regulations, forms, and standards of practice in the real estate industry including: TREC statute and rule updates, an overview of changes to and best practices for promulgated contract and addenda forms, and updated information on fair housing and property management laws and regulations.
October 19th
9:30 am – 1:30 pm (Lunch provided)
Republic Title Uptown 

Texas Intestacy
Are you ready to dive into the intriguing world of real estate inheritance and unravel the mysteries of intestacy and testate? “Tales From the Crypt” is an engaging and enlightening class designed to explore the captivating stories of property distribution when someone passes away without a will (intestacy) and when they leave a valid will (testate). This course will equip you with essential knowledge to navigate the intricacies of intestacy and testate scenarios.
October 23rd
11:00 am – 12:00 pm (Lunch provided)
Republic Title Prosper

Online Contracts via zipForm
Join us to learn the basics of using Lone Wolf Transactions, zipForm® Edition (formerly zipForm® Plus). zipForm® enables real estate agents to quickly and efficiently create digital transaction files, complete and fill in contract details, attach documents and even get them electronically signed by buyers, sellers and other parties involved in a real estate transaction.
October 26th
12:00 pm – 2:00 pm
Republic Title North Dallas

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August Class Calendar

Republic Title is pleased to offer a variety of continuing education classes for our customers. Join us in August for classes including:

It’s All Foreign to Me
This class will cover many areas of a transaction involving a non-US citizen including Foreign Investors Real Property Tax Act (FIRPTA), Foreign Wills, Mexican Matricula Consular and Foreign Acknowledgments.
August 8th
10:00 am – 11:00 am
Zoom

Matrix MLS – Auto Emails, Contacts, Client Portals
Join us for an in-depth overview of setting up automatic emails based on your client’s custom search, manage emails/contacts as well as client portals in the Matrix MLS System.
August 10th
10:00 am – 12:00 pm
Zoom

DFW Stats and Trends at Your Fingertips
Successful agents know their local markets. Whether used in a casual meeting, a listing presentation or on social media, knowing how to produce market reports is essential. Join us to learn how to generate current and relevant monthly/annual stats using all the tools available to you through NTREIS.
August 15th
10:00 am – 11:00 am
Zoom

Home Surveillance-Legal Issues
Join us for this class which focuses on the specifics of home surveillance and potential legal issues that arise from unlawful recordings of video or audio or both when an agent is showing a house or listing a house.
August 17th
10:00 am – 11:00 am
Zoom

Death, Divorce & Real State
Join us to learn important laws surrounding death and divorce such as separation, homestead issues, community property and probate.
August 17th
12:00 pm – 1:00 pm
Republic Title Prosper Office

Incredible Canva Tips and Tricks
Boost your listings and properties easily and efficiently using Canva’s beautiful real estate templates. Join us to learn new tips and tricks to make designing even easier and make marketing one of your new favorite tasks!
August 17th
10:00 am – 11:00 am
Republic Title Castle Hills Office

Attract New Clients Using MLS Tools
Join us and discover a number of ways to use the tools provided by the MLS to help with consumer interest which can likely turn into sales and full-fledged customers.
August 17th
12:00 pm – 2:00 pm
Republic Title Castle Hills Office

Creative Financing Pitfalls in a High Interest Rate Market
All licensees must be prepared to handle aspects of special types of financing. This class focuses on the specifics of alternative types of financing such as Seller Financing, Loan Assumption, and Lease to Own and discusses types of financing to avoid.
August 24th
10:00 am – 11:00 am
Zoom

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July Class Calendar

Republic Title is pleased to offer a variety of continuing education classes for our customers. Join us in July for classes including:

Instagram Reels for Real Estate Agents
If you’re looking to connect with more buyers and sellers while growing your brand, then Instagram Reels could be for you. Reels is a powerful way to cast a larger net to grow your followers and to showcase your listings to a wider audience. In this course you will learn the quick and easy steps to create a reel and given examples of content ideas so you can get started today.
July 11th
11:30 am – 12:30 pm
Reunion, 121 Shoreview Drive, Rhome TX 76078

Online Contracts via zipForm®
Join us to learn the basics of using Lone Wolf Transactions, zipForm® Edition (formerly zipForm® Plus). zipForm® enables real estate agents to quickly and efficiently create digital transaction files, complete and fill in contract details, attach documents and even get them electronically signed by buyers, sellers and other parties involved in a real estate transaction.
July 12th
10:00 am – 12:00 pm
Zoom

Hit the Road with the MLS-Touch App
Deals are made on the road. MLS Touch is the most advanced Mobile MLS app for agents! Come to this class to learn how to use this tool like a pro from the first time you log in. Seamless integration with Matrix, OneHome Portal, Realist Tax and more. Set up your own branded app to share with clients and on social media.
July 12th
2:00 pm – 3:00 pm
Zoom

Dominate Your Neighborhood Using Realist® Tax
Become an expert on your neighborhood by learning how to efficiently use Realist® Tax, available in your NTREIS Matrix dashboard, to its full potential!
In this class, you’ll learn how to use Realist® Tax to:
– Research listings and off-market property information
– Assess market conditions and trends
– Identify comparable sales
– Market to buyers and sellers
– Create custom exports for spreadsheets and mailing labels
July 19th
10:00 am – 11:00 am
Zoom

Instagram Reels for Real Estate Agents
If you’re looking to connect with more buyers and sellers while growing your brand, then Instagram Reels could be for you. Reels is a powerful way to cast a larger net to grow your followers and to showcase your listings to a wider audience. In this course you will learn the quick and easy steps to create a reel and given examples of content ideas so you can get started today.
July 19th
2:00 pm – 3:00 pm
Zoom

Escape Hatches For Buyers
APPROVED TREC CONTRACT COURSE
In this class licensees will become familiar with specific conditions & contingencies within the contract and related addenda that, if not adhered to, could result in a Buyer’s valid termination of the contract.
July 20th
10:00 am – 11:00 am
Zoom

Attract New Clients Using MLS Tools
Join us and discover a number of ways to use the tools provided by the MLS to help with consumer interest which can likely turn into sales and full-fledged customers.
July 25th
10:00 am – 12:00 pm
Republic Title Prosper Office

Escape Hatches For Buyers
APPROVED TREC CONTRACT COURSE
In this class licensees will become familiar with specific conditions & contingencies within the contract and related addenda that, if not adhered to, could result in a Buyer’s valid termination of the contract.
July 25th
10:00 am – 11:00 am
Republic Title Preston Legacy Office

Creative Financing Pitfalls in a High Interest Market
APPROVED TREC CONTRACT COURSE
In this class licensees will become familiar with specific conditions & contingencies within the contract and related addenda that, if not adhered to, could result in a Buyer’s valid termination of the contract.
July 26th
10:00 am – 11:00 am
Zoom

Target Professionals Using LinkedIn
With nearly 700 million members across the world, LinkedIn has changed the way professionals connect with their colleagues and network for business. With one in three professionals active on LinkedIn, you are sure to engage in meaningful business connections and generate leads when you use LinkedIn. Join us to learn how to become a proficient user, how to grow your connections and how to leverage LinkedIn in your real estate business.
July 26th
10:00 am – 12:00 pm
Republic Title Preston Legacy

6 Ways To Grow Your Real Estate Business By Using LinkedIn

LinkedIn is one of the most under-rated but highly valued networking sites you can be using in 2020!  The most important thing to remember about LinkedIn, at its core, it is an online resume.  It’s also likely to be among the first handful of results to come up on a Google search, and might be the first place a potential client looks to review your credentials.  Most clients won’t choose a real estate agent who appears to lack knowledge, education and expertise.  So it’s wise to set yourself up for success and utilize this powerful tool.

So, YES, LinkedIn is extremely important and a must-have in today’s digital world.  It’s also the perfect place to promote yourself, your real estate listing, and boast about the skills you bring to the table.

Here are the top 6 things you should focus on with LinkedIn:

  • Your Profile:

Fill out each section to include all levels of education, all accreditations and current and past positions.  Include a high quality professional photo of yourself.  Be sure to include a LinkedIn Banner image that includes a call-to-action (your phone number, your email, etc).  Your headline should be catchy and stand out.  Be sure to fill in your summary section to include real estate listings and other statistics that will jump out to potential clients.  Be sure to use keywords or phrases (real estate, real estate agent) throughout your headline and your summary to increase search engine optimization.  Also encourage previous clients to give you a recommendation so your LinkedIn profile is a non-stop shop for anyone who comes across it.  Upload videos and links to enhance your profile.  Customize your URL and use it everywhere (advertising, business cards, posts, etc).

  • Connections:

61% of real estate agents on social media view it as a way to connect to the community.  LinkedIn revolves around businesses, employees and their connections, so it’s the perfect network for real estate agents who work in an industry predicated on connections, referrals and being involved in the community.  Reach out to everyone in your sphere, alums, etc.  Remember LinkedIn is the best social media platform for professional networking, which means connect with everyone.  Take advantage of the biggest networking platform ever!

  • Content:

This is where many real estate professionals go wrong.  What doesn’t work is just content about listings (remember the 80/20 rule) in hopes of generating sales leads.  What does work is highlighting your professional experience, education and network strength.

Try these 6 content ideas to maximize your effectiveness on LinkedIn:
    1. Share real estate news, industry updates or trends.  Don’t forget to include a caption with your thoughts and opinions as well as a call to action soliciting others opinions and thoughts.  Remember, it’s about engagement so ask questions.
    2. Share information or updates about your local city.  Remember people are very patriotic when it comes to the city they live in, so find local information to share.  Also, now that LinkedIn allows the use of hashtags, include local hashtags in all your posts so anyone searching for that hashtag might come across you, and in turn check out your profile.
    3. Thoughtful and conversational posts.  Try something that will resonate with others such as your struggles, wins, inspiration, or something you overcame.  These are going to be the best conversation starters you can share on LinkedIn.  As real estate agents, you go through a lot, so sharing that will resonate with your audience.
    4. Networking events you’ve attended.  Include connections you made and give them an @mention, photos, food, the service, highlight the event, the vibe and your takeaways.  It shows your connecting with people in your local city.  Often times you’ll hear people say, it’s not what you know, it’s who you know.  That’s why this works.
    5. Native video uploads.  Every platform, whether it’s Facebook or Instagram, wants you to use the video feature that is native inside the program.  This doesn’t mean go to YouTube and share it to LinkedIn.  It means, open up a post on LinkedIn and use their Video icon and shoot native video within LinkedIn.  This will keep connections engaged longer in the LinkedIn program and hopefully on your profile.  Our best recommendation for video ideas would be “value added” for the consumer (i.e., Buyer/Seller Tips, Market Updates, community highlights, business you’ve interviewed, etc.).
    6. Write LinkedIn Articles.  When you write an article on LinkedIn, everyone in your connection list receives a notification.  You couldn’t ask for better advertising than that.  If you are a blogger, this is a perfect place to use the content you’ve already created and post it within LinkedIn as an article.

So, take the time, get your profile set up for success, start connecting with former and current clients, friends, colleagues, etc. and work on creating great content.

Instagram Tips for Your Real Estate Business

One of Republic Title’s most popular CE classes is consistently our “Instagram: I Have An Account, Now What?” class. We all know how important it is to have a presence on social media for your real estate business, but how do you create content, know which hashtags to use and most importantly, connect with buyers and sellers? Our technology trainer Annette Carvalho is here to help! Read on for Annette’s top takeaways from our popular class and visit us at www.republictitle.com/residential-education for a full list of upcoming CE classes.

Use Hashtags and Link to your Website

  • Using the “Stair Step” approach, users can spread out hashtags using the Stair step approach (hashtags with lower #’s mean you might be seen more.  So if you did 27 hashtags (which we don’t necessarily recommend) use nine that have 0-50K followers, nine with 50K-100K followers, and nine with 100-250K followers, etc.
  • Make sure to include contact information – including your website – in your Instagram bio.

Use Instagram Stories

  • Instagram Stories are temporary and only hang around for 24 hours. This allows you to post lots of content without bombarding your followers. And your followers are watching! According to embedsocial.com, Instagram stories are used by 500 million users every day.

Connect with your sphere by turning on “Post Notifications”

  • Because Instagram is always changing their algorithmic feed, you may not see everyone that you follow consistently. Make sure to turn on Post Notifications for the accounts that you want to make sure and see. This allows you to respond to their posts in a timely manner.

Use Direct Messages

  • Did you know that you can direct message up to 50 people at a time?

GeoTag your Posts

  • Searching by “Places” is an entire search category on Instagram. Make sure you are using this feature!

Use Instagram Live

  • This is a powerful tool that Instagram is promoting – you will reach more of your audience using Live since Instagram features those videos in a different way.
  • A best practice in using Instagram Live is to promote your live video in advance with email or Facebook. For example: “Catch me LIVE on Instagram Friday at 10am where I will share my 10 biggest tips for getting your home ready for the market.”

For MUCH more on Instagram, social media and other technology trends, sign up for one of our CE classes at www.republictitle.com/residential-education

Sankt-Petersburg Russia April 13, 2018: Apple iPhone X on office desk with icons of social media network instagram application on screen. Social network. Starting social media app. Photo taken at company office

Instagram For Business

Instagram has become one of the most popular social media platforms for businesses.  Here are some ideas to use for marketing your business.

  1. Add professional-looking photos.

Instagram is a photo-sharing social media platform, so it’s important to share visually pleasing content. Generic photos won’t cut it. Take photos, edit them, and take the time to make sure you’re creating a cohesive grid on Instagram. [Read related article: 10 Best Photo Editing Apps for Business]

To add a new photo, tap the camera button at the bottom of your screen. You can take a new photo or select one from your camera roll. On the next screen, there are multiple options to personalize your post. You can add a filter, tag other users, write a caption and add a location. You can also turn off comments on this page with the advanced settings. 

  1. Use Instagram Stories.

Instagram Stories is one of the channel’s most popular features. These photos and videos disappear 24 hours after they’re posted. Instagram offers many tools that make it easy to create engaging and creative stories.

“Small businesses should leverage Instagram Stories to market their products and services, getting their messages to followers that otherwise might not see regular Instagram posts in their feed because of the latest updates to the algorithm,” said Laura Kenat, content coordinator at Jo Chicago.

On Instagram Stories, you can post recorded videos, still photos, live videos, boomerangs (videos that loop back and forth), basic text, music and focused photos. You can also add stickers such as your location, the temperature, user tags and hashtags.

The stickers for polls, questions and sliding bars make it easy to interact with your users and get feedback. Some accounts use the questions feature to hold a weekly Ask Me Anything, which is a fun way to answer common questions.

Another way to draw attention to your brand is with Stories Highlights, which stay on your profile until you remove them.

  1. Stream live videos.

In addition to Instagram Stories, users can take and stream live video that disappears – sort of like a cross between Facebook Live and Snapchat. You can give customers a live look behind the scenes of interesting aspects of your business, show products or answer live questions through the comments.

Once the video ends, it lives in your Instagram Stories for 24 hours. If you want a video to remain on your Instagram feed, you can upload video you’ve taken or shoot video directly through the app to post. If you choose to shoot or upload video, you can still add filters and change the cover.

  1. Interact with other Instagram users.

As with any social media platform, it’s important to engage and interact with your followers on Instagram. Here’s how.

Liking: Liking is a simple way to connect with other users. To like a photo, either double-tap the image or tap the heart button under the post.

Commenting: Next to the like button is a comment button – just tap it, and the app will take you to the comments page for that photo, with a text box where you can enter what you want to say. Hit Post when it’s complete.

Mentioning: As on Twitter, you can use the @ symbol to tag other users in your Instagram comments or post captions.

Tagging: Instagram allows you to add tags before you post content. To do so, tap Tag People before sharing your photo, and then tap where in the photo you’d like to add a tag. The app then prompts you to type in the person’s name to search for their account. Once you’ve tagged other users in your photo and shared the image, other users can tap on the photo to see the people who are tagged.

Direct messaging: To access Instagram Direct, go to the homepage and tap the button in the top right corner. Here, you can send private instant messages, photos and videos to other users. To send a new DM, tap the + button in the top right corner and select Send Photo or Video, or Send Message. Once you’ve sent the message, you and the recipients can message back and forth. Users who are not already following you will be asked whether they want to allow you to send them photos and videos before they can view your DM.

Facebook, which owns Instagram, plans to integrate Facebook Messenger, Instagram direct messages and WhatsApp to create one messaging platform, according to a January 2019 New York Times article. When this is done, you’ll be able to connect with your followers on Facebook and Instagram through one application. 

  1. Use hashtags.

Hashtags are a great way to help users find content on Instagram. Hashtags can include letters and numbers, but they can’t contain any non-numerical characters. For example, #DaveAndBusters works as a hashtag, but #Dave&Busters does not.

Because users can both search for hashtags and click on hashtags they see in posts in the app, relevant hashtags can be a highly effective tool for getting noticed. However, make sure you’re using the right hashtags for your brand.

Hashtags such as #nofilter (a photo that hasn’t been heavily edited with filters), #selfie (a picture of yourself), and #tbt or #throwbackthursday (old photos) are popular on Instagram, but they may not work for you or your brand. It’s a good idea to look at other established brands or even personal users and bloggers in your industry for examples of what hashtags to use.

Instagram allows a maximum of 30 hashtags in a post or comment, but that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won’t increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand but rather those who just saw and liked your image.

Once you understand hashtags, you can branch out and experiment to find which ones work best for your brand. It’s also smart to create a custom hashtag for your business or even an event you’re hosting. This way, customers can follow along with an event, even if they aren’t there in person.

  1. Advertise on Instagram.

Like on other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising:

Photo ads: These look like regular photo posts, but they have a Sponsored label above the photo. They also have a Learn More button in the bottom right corner under the photo.

Video ads: Like the photo ads, these look like regular video posts, but with a Sponsored label on top.

Carousel ads: These ads look identical to photo ads but feature multiple photos that users can swipe through.

All three ad formats appear in users’ home feeds. These ads support four objectives: video views, click-thrus to your website, mobile app installations and mass awareness. 

For more information about advertising on Instagram, go here.

  1. Sell products on Instagram.

In May 2018, Instagram added a payment feature for select users. It has now started to roll Checkout on Instagram out to all users. And it could potentially have a big impact on small businesses. With the feature, users can buy things without leaving Instagram. In the coming weeks, you’ll see a blue Checkout button under images of products from an initial group of 20 brands, including Burberry, Nike and Warby Parker. All that will be required to complete a transaction will be a name, email address, billing info and shipping addresses. Facebook, Instagram’s parent company, will then save that data for future transactions. Users can pay via Visa, Mastercard, American Express, Discover and PayPal. While this remains in closed beta, small businesses do not have the ability to sell via the platform. But, we anticipate that will change in the next year. 

Currently small businesses can take advantage of Shoppable Posts to sell products through Instagram. A business simply creates a product catalog connected to their account. Then you tag the product, similar to how you tag a person in a post. To create a shoppable post you must have a business account and you must sell physical goods that comply with Instagram’s merchant agreement and commerce policies. You can create your catalog through Facebook, Shopify or BigCommerce. 

Other Instagram tips and tricks

To get the most out of your Instagram account, keep these tips in mind.

Links don’t work in Instagram captions. The only place you can share a working link that takes users to a website is in your profile. Links don’t work in captions or photo comments, so if you’re trying to direct people to a specific webpage, you can change the default link in your bio to that page and note in the caption that the link is in your profile.

Make sure your posts relate to your brand. It can be tempting to share photos of food, fashion and animals because they’re popular on the platform. But if your business has nothing to do with those things, it could make you look disjointed and confuse your followers.

Run giveaways and promotions. Post an image advertising your giveaway, sale or contest, and ask users to repost that image with a specific, custom hashtag to enter. You can then search that hashtag to see who has reposted it and pick a winner. Promotions like this allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, and it drives more people to visit your profile. If you do decide to run a contest or sweepstakes, though, make sure you’re following rules and guidelines.

Respond to other users’ comments. When people comment on your photos, reply to them. Interacting with customers and followers shows that you are paying attention and care about what they say. They’ll be more likely to continue following you and interacting with your pictures if they feel like they matter.

Embed Instagram posts on your website. From the desktop version of Instagram, you can get an embed code to add specific images and videos to your company’s website. This shows visitors that you’re active on Instagram and can help you gain more followers. Just select the photo you want to embed, click the ellipsis button in the bottom right corner, and select Embed. This pulls up a box with the embed code and gives you the option to display the caption. From there, copy and paste the code where you want it to go on your website.

Use Instagram influencers to promote your business. Influencers are people who have large followings on Instagram. You can pay influencers to market your products to their followers in a natural way. These sponsored posts typically are subtle and don’t look like ads. This is helpful because people typically hate advertisements.

Share posts directly to your story. In May 2018, Instagram announced a feature that allows users to share posts directly to their stories. With this feature, small businesses can interact with their followers while promoting their product or services. If a client posts a photo of your product, you can share the post directly to your story to highlight the product and your client.

Use polls and other features in your stories. Instagram offers many interactive features that you can use to build online conversations and relationships. For instance, you can use the interactive questions sticker in Instagram Stories. This feature lets followers submit questions for you to answer. This is a fun and simple way to interact with your followers.

Use IGTV. Launched in June 2018, IGTV is a feature that shows long-form, vertical videos. IGTV is available in a stand-alone app and within Instagram’s app, and each video can be up to an hour long. If you get creative, you can use IGTV to market your business in several ways, including by hosting FAQ sessions and conducting how-to chats. For more ways to use video marketing on social media, check out this Business News Daily guide.

Click here for full article and other helpful information. 

Source: https://www.businessnewsdaily.com/7662-instagram-business-guide.html