How-to-Create-Instagram-Posts-for-Your-Real-Estate-Business-with-Canva

How to Create Instagram Posts for Your Real Estate Business with Canva

Republic Title’s Real Estate Technology Trainer Annette Carvalho-Jordan is always staying up to date on new ways to educate real estate agents on how they can build their business. Annette is extremely knowledgeable in both Realtors Property Resource® and Canva and has found a great resource using both platforms to help agents increase their online reputation through social media.

Ready to start sharing engaging real estate content with your network, but not sure where to start? If you want to share neighborhood market stats, new listings, open houses and client testimonials… this article will get you going.

What is Canva?

Canva is a simple to use, online design and publishing tool. With it, you can easily create designs without having professional design skills. All you need is an understanding of your brand colors and fonts, along with a clear idea of what you want to share.

With a free account, you’ll be able to use the templates shown in this article. But it will take a Canva pro account, or pay per download, to export the designs as graphics you can share on Instagram. If you’re just kicking the tires, try signing up for the Canva Pro 30-day trial. That will allow you to have all of the features, free for a month.

Benefits of Canva Templates

With premade templates, you’re not starting from scratch. You’ll simply find designs that you like and then modify the overall look and feel as needed with your brand colors, fonts, and imagery.

Simple Tips to Edit Your Canva Design

Agents active on social media platforms such as Instagram often share market stats for their geographic farm area. So for this article, we’re going to break down the how-to and provide a few specific templates to make the job easier.

Change Colors

  1. Click Neighborhood Market Update to access one of RPR’s Canva Templates.
  2. Select “Use Template.”
    1. If you have a Canva account, you’ll be prompted to log in. If you do not have an account, you can create a free account using your email address.
  3. Click to select the element that you want to edit. Then click on one of the color tiles that appears on the toolbar above the editor.
  1. Then from the color editor panel, click the color that you want to apply. To choose a different color, click “New color” or the rainbow tile from the editor side panel to use the color picker.

Add or Change Image

  1. With the template design open, look to the far left side panel.
  2. Click the “Photos” tab. If it’s not showing, click the “More” button to locate it.
  3. Look for images by typing keywords into the search bar.
  4. Once you’ve found or uploaded an image, add it to your design by simply clicking on it.
  5. Any image you’ve added can be adjusted from the top toolbar. Make sure you’ve clicked on the image and then choose: Effects, Filter, Adjust, Crop or Flip.

Social Media Friendly Market Update with RPR and Canva

Now that you understand the basics of editing a Canva template, let’s focus on customizing a Market Stats template using data from RPR.

First, click this link and then select “Use Template.” The design shown below will open.

Next, we need to get the data from RPR to update our graphic. You’ll need to visit RPR and search for the area you’ll be covering. If the area is a neighborhood, try using the RPR Neighborhood search tool, or create a Market Activity report for any geographic area. For this example, I’ll generate a Market Activity report for a neighborhood and we can use the data from there.

  1. Within RPR, select “Research” from the main navigation and then choose “Map Search.”
    (Note: If the map is open to the correct area, simply pan or zoom the map as needed to get centered on your area. If it’s not, use the search bar to enter your area.)
  2. From the top of the RPR map, select the “Show Geographies” pull-down.
  3. Select “Intermediate Neighborhoods,” and neighborhood outlines will display on the map wherever available.
  4. Locate the neighborhood you’ll be covering. In my case, it’s called “Lake Forest neighborhood in Lake Oswego, OR.”
  5. Select the area, and it will turn an orange color, and a map balloon will display.
  6. Click “Create Market Activity” report.

Once the Market Activity report has been generated, open it and navigate to page #2. We’ll use the Median Estimated Home Value and 12-Month Price Change for this template.

Next, navigate back to Canva with the Market Update template open. Double click on the blue median estimated home value text. It will become highlighted. Now type the correct number from your Market Activity Report. In this case, it was $690K, so type that amount in.

Then repeat this for the “Change Over the Last 12 Months”. In this case, that was 26.11%, so type that now.

See how easy that was? Now update the colors and image as needed using the directions from the start of the article.

Downloading Your New and Finalized Sharable Design

Once you’ve updated your colors, imagery, and market stats, it’s time to export your design.

  1. With the design open, tap the “Download” (or down arrow) icon at the top right corner of your screen.
  2. A menu will open, then choose a file type for your download.
  3. Wait for the export progress gradient to complete.
  4. The design will immediately save to your computer or camera roll.

Download 6 Free Canva Templates for your Real Estate Business

RPR has created a few real estate-themed Canva templates that are free for your use. You’ll need to add your own colors and images, where appropriate, but these designs mean you’ll spend less in design mode and more time sharing content in your feed.

Real Estate Market Trends Template

Review Template

New Listing Template

Did You Know Template

Open House Template

Market Update Template

 

Courtesy of:  Realtors Property Resource®

RPR Resource Center – Realtors Property Resource (RPR) (narrpr.com)

Coronavirus (COVID-19) Outbreak Laboratory Research & Quality Control on a high technology equipment.

A Message to our Customers Regarding COVID-19

At Republic Title, the health and well-being of our customers, employees and communities is our top priority. As the effects of COVID-19 continue to evolve, we want to reach out with information about our efforts to ensure the safety of all involved while continuing to provide uninterrupted service to our valued clients.

Our offices are open for business. Should the need arise to temporarily close any of our offices, we have contingency plans in place to conduct business at alternate offices with limited interruptions so that we are still able to handle your transactions. In the event of a possible closure, advance notice will be communicated to our customers as well as posted on our website. Any updates will be posted regularly. If you have further questions, we encourage you to reach out to your closing team.

Cleanliness of our offices is always a top priority but in light of recent COVID-19 news, Republic Title is taking additional precautions to protect our customers and employees. This includes providing hand sanitizer at our offices and extra sanitizing after each closing. 

Out of an abundance of caution, Republic Title will be postponing all classes that we have scheduled through Friday, April 10. The health of our employees and customers is of the utmost importance and we feel this is best to minimize risk.

We are monitoring this situation closely. We realize that our clients are experiencing the same challenges we are in terms of business continuity and are trying to determine the best way to protect all parties involved and help prevent further spread of the virus. We are here for you and will communicate with you should there be any changes to our normal business process.

State Fair

State Fair of Texas

Are you as excited as we are for the state fair? Today is the big day.  Here is a little history and awesome facts that you may not know.

The early days

The Dallas State Fair & Exposition, to which the present State Fair of Texas traces its origin, was chartered as a private corporation on Jan. 30, 1886, by a group of Dallas businessmen including W.H. Gaston, John S. Armstrong, and Thomas L. Marsalis. James B. Simpson was elected president of the association, and Sidney Smith was appointed as the first secretary.

A Fair split

Differences arose among the directors over where to build the new fairgrounds. Gaston proposed property in East Dallas, an 80-acre tract located within the modern boundaries of Fair Park. Strong opposition was voiced by C.A. Keating, speaking for the farm implement dealers. When no compromise could be reached, Keating and his supporters secured a charter for a separate event, the Texas State Fair & Exposition, which they announced would open just north of town on Oct. 25 – one day ahead of the Dallas State Fair.

The new plan

Exhibit facilities and a racetrack were built at each location, and both events attracted sizable crowds that fall. Attendance at the Dallas State Fair was estimated in excess of 100,000. But revenues for the fairs failed to meet expenses. The rival associations merged in 1887 becoming the Texas State Fair & Dallas Exposition. Despite indebtedness of more than $100,000, the directors voted to expand the fairgrounds by purchasing 37 acres adjacent to the East Dallas site.

Turn of the century troubles

The finest racing stock, cattle sales, concerts, balloon ascents, displays of farm machinery, contests for the ladies, and appearances by such notables as John Philip Sousa, William Jennings Bryan, Carrie Nation and Booker T. Washington brought thousands of Texans to the Fair each year. But the popular success of the exposition was shadowed by repeated fires, mishaps and mounting debt. A grandstand collapsed during a fireworks show in 1900, and the main exhibit building burned to the ground two years later. When the Texas Legislature banned gambling on horse races in 1903, thereby eliminating the Fair’s main source of income, the association faced a financial crisis. To protect this valuable community asset, the Texas State Fair spurned offers from developers and sold its property to the City of Dallas in 1904 under an agreement that set aside a period each fall to hold the annual exposition.

Starting fresh

The reorganized State Fair of Texas prospered immediately, establishing new records for receipts and attendance as 300,000 people streamed through the gates in 1905. President William Howard Taft visited the Fair in 1909, and Woodrow Wilson delivered a speech in 1911. Automobile races and stunt flying exhibitions became the top attractions. Attendance topped the 1 million mark in 1916. World War I caused the 1918 State Fair to be canceled, and Fair Park was converted into a temporary army encampment.

Coming attractions

The 1920s brought significant development and increased activity to the fairgrounds. A magnificent auditorium – which eventually would be known as the Music Hall – was completed in 1925, and outstanding New York shows were presented to Texas audiences for the first time. The Texas-OU football game was established as an annual fairtime event in 1929. And in 1930, the race track complex was razed to permit construction of 46,000-seat Fair Park Stadium – later renamed the Cotton Bowl.

Fair Park flourishes

In 1934, largely through the efforts of civic leader R.L. Thornton, Fair Park was selected as the central exposition site for the proposed Texas Centennial celebration. No state fair was scheduled in 1935, and construction began on a $25 million project that transformed the existing fairgrounds into a masterpiece of art and imagination. The 1936 Texas Centennial Exposition attracted more than 6 million people during its six-month run. A similar but smaller-scaled event, the Pan American Exposition, was presented in 1937. No fairs were held from 1942-1945. Following World War II, under the leadership of R.L. Thornton, the State Fair of Texas entered an era of unprecedented growth. Attendance reached the 2 million visitor level in 1949.

Big Tex finds a home

Highlights of the 1950s included the development of an international livestock show, installation of a monorail system, a Cotton Bowl concert by Elvis Presley, a visit from Vice President Richard Nixon and the first appearance of Big Tex, a 52-foot cowboy figure erected in the center of the grounds.

Since 1960, each exposition has been keyed to a theme. In 1968, the total number of fairgoers exceeded 3 million for the first time. Major renovation of the Cotton Bowl and Music Hall was accomplished during the 12 years that Robert B. Cullum served as State Fair president.

A Landmark Anniversary

Tragic midway accidents in 1979 and 1983 led to the adoption of a ride safety program that is considered a model for the amusement industry. Opening Saturday of 1985 was designated as “Eddie Robinson Day.” The legendary coach of the Grambling University Tigers led his team to victory over Prairie View in the Cotton Bowl to become the winningest coach in college football. In 1986, Fair Park was designated a National Historic Landmark, and the State Fair of Texas hosted a 31-day exposition celebrating both the Texas Sesquicentennial and the Fair’s own 100th anniversary.

The Fair as you know it

As the Fair moved into its second century of operation, new leadership assumed command. In 1988, Errol W. McKoy was named president with responsibility for the organization’s daily operation. The traditional fair season was extended from 17 to 24 days, and corporate sponsorship began to play an increasingly important role in programming. Involvement by major companies made it possible for the State Fair of Texas to offer its visitors a range of exhibits, entertainment, and services that are unmatched by any annual exposition in North America.

On the final Friday of the 2012 State Fair – October 19, 2012 – a fire due to an electrical short started in the base of the beloved icon, Big Tex. Dallas Fire Rescue rushed to the scene, but it was too late, the structure was destroyed. But, like any tall, proud Texan would do, this cowboy showed up for work in 2013. Big Tex returned to the State Fair in grand fashion with a Texas-sized welcome back celebration held on September 27, 2013. As he had done for many years, Tex breathed in a breath of fresh Texas air and said, “Howdy, Folks!,” to the world.

The State Fair board elected a new president in the spring of 2014 as Errol McKoy hung up his cowboy hat for retirement. Mitchell Glieber, who had served the Fair since 1999 in marketing roles, took over and first on his to-do list was to refresh the mission statement of the 128-year nonprofit organization. Not only did he want to continue putting on a world class event every year, he also wanted the State Fair of Texas organization to be known as a great community partner.

The State Fair of Texas celebrates all things Texan by promoting agriculture, education, and community involvement through quality entertainment in a family-friendly environment.

As a celebration of Texas heritage, the State Fair aims to embody all aspects of Lone Star culture. Although much has changed since its humble beginnings as a local fair and exposition, the State Fair of Texas embraces its historical roots and strives to preserve the traditions upon which it was built.

Source: State Fair of Texas https://bigtex.com/about-us/history/

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